Microsoft CEO Talks Blu-ray For Xbox 360
Asked whether Microsoft has plans for an Xbox 360 with an internal Blu-ray drive, Ballmer told Gizmodo: “Well I dont know that we need to put Blu-ray in there - youll be able to get Blu-ray drives, you can get Blu-ray drives as accessories.
"I think probably the future of movies is mostly on-demand actually as opposed to via distribution on physical media,” he added, “so were just going to keep driving forward and try to make it the best entertainment - overall entertainment, not just gaming but overall entertainment - experience we can."
While numerous online reports have taken Ballmer’s comments as confirmation of Microsofts Xbox 360 Blu-ray plans, the executive could merely have been pointing out that consumers are free to buy standalone Blu-ray players.
Microsoft PR later told the site: “Our immediate solution for Blu-ray-quality video on an Xbox 360 is coming this fall with Zune Video and 1080p instant-on HD streaming. As far as our future plans are concerned, were not ready to comment.”
Earlier this year Ballmer had to clarify comments he made about Microsoft launching a new Xbox in 2010, admitting that his “poorly chosen words” had confused a lot of people.