Last year, we informed about the formation of Spectrum MediaWorks, a company whose mission is to serve as a link between the game industry, internet and the television industries. Spectrum’s executives draw from their success in the electronic games, television and technology communities. Among them you can find Alexander Seropian, founder of Bungie Software and co-creator of the Halo franchise and Jim Banister, the former Chief Development Officer and Executive Vice President of Warner Brothers’ New Media division.
Today, Spectrum MediaWorks confirmed that its flagship franchise "X Quest" will ship as a massively multiplayer online game for the Xbox 360 and the PlayStation 3 at the same time Fox Broadcasting Co. debuts the "X Quest" reality TV series.
Imagine Entertainment’s Ron Howard and Brian Gazer will work with FOX’s Mike Darnell to produce the show while Seropian and Banister will help “X Quest” merge the worlds of reality TV and videogames with the launch of a massively multiplayer online game.
Seropian said "X Quest" has been created from the ground up as a TV show and a game structurally designed to exist in the same virtual world.
"The prime reason why the game industry is outpacing cinema, and will eventually outpace television, is that huge numbers of people have demonstrated a desire to immerse and interact," Banister said. "'X Quest' is the first, but certainly not the last."
"From a visual standpoint, this show will seem like a $150 million movie" an Imagine TV executive explained.
X Quest - Halo Co-Creator Confirms MMO for X360 that ties in with Reality Tv Show
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